Smith Cash Family Law
Boutique family law firm that needed a website to match the quality of their practice — and give referrals a reason to trust them before the first call.
Problem
Smith Cash Law launched with zero digital presence — no website, no brand, no SEO foundation. Two Board Certified specialists with 27 combined years of experience and nothing to show a client Googling them at 11pm.
The gaps were clear:
No website or brand identity
No SEO visibility for high-intent searches ("child custody Raleigh," "NC separation agreement")
No copy that communicated their real differentiator: radical transparency over comfortable fiction
13 practice areas with no findable pages
Family law is one of the highest-stakes searches a person makes. The site needed to earn trust from a cold start.
Alex was so helpful in creating a website for our ministry. He helped put color and words to exactly who we wanted to be. For anyone trying to go beyond generic sites I would highly recommend.
Josh F.
After Hours Ministry
Smith Cash Family Law
Boutique family law firm that needed a website to match the quality of their practice — and give referrals a reason to trust them before the first call.
Problem
Smith Cash Law launched with zero digital presence — no website, no brand, no SEO foundation. Two Board Certified specialists with 27 combined years of experience and nothing to show a client Googling them at 11pm.
The gaps were clear:
No website or brand identity
No SEO visibility for high-intent searches ("child custody Raleigh," "NC separation agreement")
No copy that communicated their real differentiator: radical transparency over comfortable fiction
13 practice areas with no findable pages
Family law is one of the highest-stakes searches a person makes. The site needed to earn trust from a cold start.
Alex was so helpful in creating a website for our ministry. He helped put color and words to exactly who we wanted to be. For anyone trying to go beyond generic sites I would highly recommend.
Josh F.
After Hours Ministry
Smith Cash Family Law
Boutique family law firm that needed a website to match the quality of their practice — and give referrals a reason to trust them before the first call.
Problem
Smith Cash Law launched with zero digital presence — no website, no brand, no SEO foundation. Two Board Certified specialists with 27 combined years of experience and nothing to show a client Googling them at 11pm.
The gaps were clear:
No website or brand identity
No SEO visibility for high-intent searches ("child custody Raleigh," "NC separation agreement")
No copy that communicated their real differentiator: radical transparency over comfortable fiction
13 practice areas with no findable pages
Family law is one of the highest-stakes searches a person makes. The site needed to earn trust from a cold start.
Alex was so helpful in creating a website for our ministry. He helped put color and words to exactly who we wanted to be. For anyone trying to go beyond generic sites I would highly recommend.
Josh F.
After Hours Ministry
Our Solution
A visual identity built around trust, not trends
We chose colors that feel professional without feeling cold — warm whites, deep navy, and a soft blue accent. The fonts are clean and readable. Nothing flashy. The goal was a site that feels like the kind of firm you'd trust with something important, but warm enough to feel personable.
A complete 17-page website organized for ease of search
Every page was built to look and feel consistent — same fonts, same colors, same layout logic throughout. As the firm adds attorneys or services, the site scales without starting over. A simple contact form routes new inquiries directly to the firm's team, so no lead falls through the cracks.
A Custom Form That Captures Every Lead
The firm's intake form routes every submission directly to their team — no manual checking, no missed contacts. New inquiries feed into a live spreadsheet automatically, so the team always knows who's waiting and what they need. As the practice grows, the system grows with it.
Ready to Build a Website You're Actually Proud of?
Ready to Build a Website You're Actually Proud of?