Community-Building Platform
Converting Social Traffic Into Real Community Engagement
Problem
After Hours Raleigh was already attracting attention through social platforms, but attention alone wasn’t enough. Visitors needed a clear reason to take action once they landed on the site.
The challenge was converting short-form social traffic into a committed audience without overwhelming visitors or relying on aggressive tactics. First-time users had to understand what the community was, why it mattered, and what would happen after they signed up — all within a few seconds.
Without a focused conversion path, even strong traffic risked becoming passive interest instead of real engagement.
Community-Building Platform
Converting Social Traffic Into Real Community Engagement
Problem
After Hours Raleigh was already attracting attention through social platforms, but attention alone wasn’t enough. Visitors needed a clear reason to take action once they landed on the site.
The challenge was converting short-form social traffic into a committed audience without overwhelming visitors or relying on aggressive tactics. First-time users had to understand what the community was, why it mattered, and what would happen after they signed up — all within a few seconds.
Without a focused conversion path, even strong traffic risked becoming passive interest instead of real engagement.
Community-Building Platform
Converting Social Traffic Into Real Community Engagement
Problem
After Hours Raleigh was already attracting attention through social platforms, but attention alone wasn’t enough. Visitors needed a clear reason to take action once they landed on the site.
The challenge was converting short-form social traffic into a committed audience without overwhelming visitors or relying on aggressive tactics. First-time users had to understand what the community was, why it mattered, and what would happen after they signed up — all within a few seconds.
Without a focused conversion path, even strong traffic risked becoming passive interest instead of real engagement.
Josh Fisher
After Hours
I can't so enough how helpful this website has been for our ministry. It's on thing to get social media attention but to also turn that into subscribers has been huge for us. While the design represents our brand so well I'm most impressed by the writing. We wanted to be intentional about how we communicate who we are and Alex completely took that load off of us and delivered above and beyond.
Josh Fisher
After Hours
I can't so enough how helpful this website has been for our ministry. It's on thing to get social media attention but to also turn that into subscribers has been huge for us. While the design represents our brand so well I'm most impressed by the writing. We wanted to be intentional about how we communicate who we are and Alex completely took that load off of us and delivered above and beyond.
Josh Fisher
After Hours
I can't so enough how helpful this website has been for our ministry. It's on thing to get social media attention but to also turn that into subscribers has been huge for us. While the design represents our brand so well I'm most impressed by the writing. We wanted to be intentional about how we communicate who we are and Alex completely took that load off of us and delivered above and beyond.
Our Solution
A Single, Intentional Conversion Goal
Instead of asking visitors to choose between multiple actions, the site was designed around one clear outcome: joining the text message community. Every section reinforces why the text chain exists and what value it provides, reducing decision fatigue and making the next step obvious for first-time visitors.
400 text message signups
~26.7% visitor-to-signup conversion rate
Trust Built in Seconds, Not Minutes
Because most visitors arrive from social platforms, the site needed to establish credibility immediately. Clear messaging, familiar patterns, and a calm, professional layout help visitors quickly understand that After Hours Raleigh is a legitimate, active community — not a temporary promo or one-off event page.
1,500 unique visitors
69.7% bounce rate (healthy for mobile-first social traffic)
Designed for Social Traffic Behavior
The experience was optimized for mobile users coming from TikTok and Instagram. Pages load quickly, content is easy to scan, and the signup flow removes unnecessary friction. Rather than pushing aggressively, the design lets visitors opt in naturally once they understand the value.
237 visits from TikTok
72 visits from Instagram
2,600 total pageviews
Ready to Transform Your Website?
Take the next step towards boosting your leads and enhancing your online presence with our tailored solution.
Ready to Transform Your Website?
Take the next step towards boosting your leads and enhancing your online presence with our tailored solution.
Ready to Transform Your Website?
Take the next step towards boosting your leads and enhancing your online presence with our tailored solution.