CLF Conference
See how we crafted a high-impact website for CLF Conference — built in Framer to drive registrations, enhance event branding, and increase attendee conversions.”
Overview
The CLF Conference invited 400 guests to a premier two-day leadership event. They needed a modern, mobile-friendly website that communicated the brand’s purpose, handled ticketing & registration, and reinforced the event’s prestige. The goal was to design a site that looks visually polished, aligns with the brand’s identity, supports SEO for local search and event keywords, and delivers an intuitive experience for attendees and organisers alike.
CLF Conference
See how we crafted a high-impact website for CLF Conference — built in Framer to drive registrations, enhance event branding, and increase attendee conversions.”
Overview
The CLF Conference invited 400 guests to a premier two-day leadership event. They needed a modern, mobile-friendly website that communicated the brand’s purpose, handled ticketing & registration, and reinforced the event’s prestige. The goal was to design a site that looks visually polished, aligns with the brand’s identity, supports SEO for local search and event keywords, and delivers an intuitive experience for attendees and organisers alike.
CLF Conference
See how we crafted a high-impact website for CLF Conference — built in Framer to drive registrations, enhance event branding, and increase attendee conversions.”
Overview
The CLF Conference invited 400 guests to a premier two-day leadership event. They needed a modern, mobile-friendly website that communicated the brand’s purpose, handled ticketing & registration, and reinforced the event’s prestige. The goal was to design a site that looks visually polished, aligns with the brand’s identity, supports SEO for local search and event keywords, and delivers an intuitive experience for attendees and organisers alike.
1.1K
1.1K
1.1K
Visits Throughout the Event
40%
Reduction in Team Admin Time
Key Improvements & Deliverables
Designed a fully responsive site optimized for desktops, tablets and phones — ensuring smooth registration and information access on the go.
Developed a clear information architecture: Agenda → Speakers → Venue → Registration — so potential attendees find everything they need within a few clicks.
Integrated ticketing and guest count tracking to support ~400 attendees while maintaining performance and reliability.
Crafted SEO-optimized copy and metadata around “leadership conference”, “400 guest event”, “Raleigh (or location) conference” to increase visibility for conference-related searches.
Created a visual style that reinforces the brand’s leadership, professionalism and connection — consistent font, palette, imagery set.
Added strong calls-to-action (e.g., “Register Now”, “Explore Speakers”) placed strategically throughout the site to drive conversions.