SEO & Online Visibility
How I Help Service Businesses Rank Higher in Raleigh (and Everywhere Else)
Learn how I help service businesses like contractors, remodelers, and detailers rank higher on Google through clear site structure, focused copy, blogs, and consistent local listings.
1. Every Service Needs Its Own Page
This step is so important that I don’t treat it as optional anymore. If a client wants to rank for their services, each one gets its own page. That structure helps Google understand exactly what they offer and makes it easier for customers to find the service they’re looking for.
Here’s what that looked like for a tile installer:
• /tile-installation
• /bathroom-remodeling
• /kitchen-renovation
• /flooring-installation
Each page targeted its own keyword, so homeowners searching “kitchen remodel Raleigh” or “bathroom tile installation near me” landed right where they needed to be.
It’s a simple change, but it makes a huge difference in how Google ranks your site and how easy it is for potential customers to take action.
2. Structure the Page with the Right Headings
Google reads your website like an outline. Your headings (H1, H2, H3, etc.) tell it what’s important. But the way you use those headings also shapes how people read and respond to your content.
Here’s a simple guide:
• H1: This should use your main keyword and location. It’s the “big picture” for Google.
Example: Kitchen Remodeling in Raleigh, NC
• H2: These break your page into sections that make sense for people. Think about what your customer wants to know before they hire you.
Example: Why Homeowners Choose Our Remodeling Services
• H3: These can be more conversational or emotional.
Example: A Remodeling Process That Won’t Disrupt Your Life
In short, your H1 helps Google understand your topic. Your H2s and H3s help people feel confident about working with you. When you balance both, your pages rank higher and convert better.
This type of balance is something I focus on with every site I build — writing for both people and search engines at the same time.
Blogging only works when it’s part of a real SEO strategy.
3. Why Blogs Still Matter in 2025
A blog isn’t just filler content. It’s one of the most important tools for showing Google that you’re an expert in your field. Blogs give you more opportunities to answer the questions people are searching for, which builds your authority and drives more traffic over time.
They also matter for a bigger reason: AI tools like ChatGPT, Gemini, and Google’s new Search Generative Experience often pull information from blog content. That means when you write helpful, detailed posts, your business has a better chance of being referenced or shown in AI-powered results.
The key is writing content that’s practical and relevant to your audience. Here are a few ideas that always perform well for service-based businesses:
1. How Much Does a Bathroom Remodel Cost in [Your City]?
Be transparent about pricing and set realistic expectations.
2. 5 Mistakes Homeowners Make When Hiring a Contractor
Position yourself as the trustworthy, experienced choice.
3. The Best Tile Patterns for Modern Raleigh Homes
Use visuals to show your work and ideas.
Each of these ideas attracts people who are actively searching for solutions, even if they’re not ready to hire yet. That’s the kind of long-term traffic that builds your business over time.
Of course, blogging only works when it’s part of a real SEO strategy — knowing which keywords to target, how to structure posts, and how to connect them back to your main services. That’s where professional guidance makes all the difference.
4. The Power of Directories and Local Listings
Good SEO doesn’t stop on your website. Google looks for consistency across the web, especially in your name, address, and phone number. This is called your NAP information, and it needs to match everywhere your business appears.
Here are the most important listings to keep updated:
• Google Business Profile
• Yelp
• Angi (formerly Angie’s List)
• Houzz
• Thumbtack
• Bing Places
• Local chamber of commerce or city business directory
Having consistent listings on these sites gives Google confidence that your business is legitimate and active. It also helps new customers find you in places they already use.
Even small inconsistencies, like “Rd.” versus “Road,” can cause confusion for search engines. It’s worth taking the time to get this right.
This kind of cleanup is one of the first things I help new clients with, because it often leads to quick wins — your visibility improves before we’ve even touched your website.